Articles

• ROLE OF EMOTIONAL BRANDING IN CREATING BRAND EQUITY

  Dr. Ande Hari Hara Nath Reddy

  1-8

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR

  N. Divya Jaya Lakshmi

  9-15

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• ETHICS OF DATA SCIENCE IN BUSINESS ANALYTICS

  V. Mounika

  16-22

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• EMOTIONAL INTELLIGENCE AND TEAM PERFORMANCE

  Dr. P. Madhavi Lakshmi

  23-30

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• CLIMATE CHANGE AND ITS IMPACT ON INDIAN COASTAL COMMUNITIES

  Dr. Reshu Jain, Dr. Kamatam Kiran

  31-37

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• वर्तमान संदर्भ में ई-बैंकिंग प्रणाली की उपयोगिता पर एक अध्ययन

  कपिल कुमार दुबे

  38-43

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• SOCIAL MEDIA DATA ANALYSIS USING CLOUD COMPUTING

  Kamlesh Sharma, Ajay Dixit, Yogesh Morchhale, Shikha Mukati

  44-53

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• ANALYSIS COMPRESSIVE STRENGTH OF CONCRETE EMBEDDED WITH COCONUT FIBRES AND CLASS-F FLY ASH

  Shashank Agarwal, Prof. Charan Singh Thakur

  54-65

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• LEADERSHIP AND CHANGE MANAGEMENT IN ORGANIZATIONS

  Ms. Dr. Prarthana Joshi

  66-72

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• DIGITAL COMMUNICATION, LANGUAGE, AND CULTURAL IDENTITY

  Dr. Priyakant Ved

  73-79

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• AI INNOVATIONS IN BANKING AND FINANCIAL TECHNOLOGY

  Ms. Arti Srivastava, Dr. Ashok Kumar Gupta

  80-85

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• LEADERSHIP SKILLS AND EMOTIONAL INTELLIGENCE IN ORGANIZATIONS

  Sweety Dubey

  86-92

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• INTELLECTUAL PROPERTY RIGHTS IN THE AGE OF TECHNOLOGY

  Dr. Anitha Jose

  93-99

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• EARLY DIAGNOSIS AND MANAGEMENT OF CHRONIC DISEASES IN PRIMARY HEALTHCARE

  Dr. Kajal Patil, Dr. Gajanshu Rawat

  100-106

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• THE ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING HUMAN RESOURCE MANAGEMENT

  Dr. Shanu Desai

  107-113

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• DIGITAL MEDIA AND DISASTER MANAGEMENT: OPPORTUNITIES AND CHALLENGES

  Dr. Somil Jain, Dr. Yogesh Dhote

  114-121

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• TRANSFORMATION OF FINANCIAL SERVICES AND ITS IMPACT ON INCLUSIVE DEVELOPMENT IN INDIA DIGITAL

  Aishwarya Sharma

  122-128

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• IMPACT OF GLOBALIZATION ON BUSINESS MANAGEMENT STRATEGIES

  Mrs. Priyanka Suhas Jagtap

  129-136

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• JUDICIAL INTERPRETATION OF HUMAN RIGHTS AND SOCIAL JUSTICE

  Anwesha Tripathy

  137-143

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• ROLE OF HOMEOPATHY IN MENTAL HEALTH AND ANXIETY DISORDERS

  Dr. Shrutika Somnath Mane

  144-150

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• ASSESSING THE IMPACT OF CLIMATE CHANGE ON BIODIVERSITY IN INDIAN ECOSYSTEMS

  Dr. M. Sreenivasulu

  151-157

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• CONSUMER BEHAVIOUR ANALYSIS IN DIGITAL MARKET SPACE

  CA Sakshi Verma

  158-164

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• DIGITAL TRANSFORMATION IN RURAL HEALTHCARE: BRIDGING THE GAP WITH MOBILE HEALTH TECHNOLOGIES

  Dr. Bhavinbhai Bharatbhai Modi

  165-171

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• ROLE OF MANAGEMENT IN ACHIEVING SUSTAINABLE DEVELOPMENT GOALS (SDGS)

  Anjita Khandelwal

  172-179

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• LINKING LEADERSHIP STYLES TO EMPLOYEE ENGAGEMENT: A STUDY OF IT SECTOR PROFESSIONALS

  Dr. B. Deepa

  180-187

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• EMOTIONAL INTELLIGENCE AS A TOOL FOR MITIGATING LEGAL RISKS FOR DECISION-MAKING IN ORGANISATION

  Dr. Ravindra Pratap Singh

  188-195

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• COMPARISON CULTURE AND LIFE SATISFACTION: HOW SOCIAL MEDIA FUELS SOCIAL COMPARISON AMONG YOUNG ADULTS

  DR. PAWAN KUMAR JAIN, BITTU L LAMBI

  196-203

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• A COMPARATIVE ANALYSIS OF LABORATORY-BASED SKILL ASSESSMENTS AND IN-MATCH PERFORMANCE METRICS IN HANDBALL: EVIDENCE FROM REGIONAL-LEVEL INDIAN PLAYERS

  Honmane Vishal Rajendra Guide - DR. GOPA DE

  204-209

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• DIGITAL COMMUNICATION, LANGUAGE AND CULTURAL IDENTITY

  Abhay Agarwal

  210-217

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• DIGITAL PAYMENTS IN INDIA: A PRE-COVID VS POST-COVID ANALYSIS OF ADOPTION, CONSUMER BEHAVIOUR, AND FINANCIAL INCLUSION

  Mr. Mayank Singh Rajput, Sr. Prof. Y.S Thakur

  218-228

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• EFFECTIVENESS OF INFLUENCER MARKETING VS CELEBRITY ENDORSEMENTS FOR GEN Z CONSUMERS

  Ria Elizabeth Ranju

  229-235

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• ANIONIC SURFACTANTS IN AQUATIC ENVIRONMENTS: A COMPREHENSIVE REVIEW OF OCCURRENCE, ECOTOXICOLOGY, AND REMEDIATION STRATEGIES

  POOJA GUPTA, DR. VERSHA RAJPOOT

  236-250

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• ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON SOCIETY

  Dr. Amrit Singh Madahar

  251-257

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• ROLE OF ETHICS IN MODERN SOCIETY

  Dr. Swapnil Prakash Shirsath

  258-264

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• AI IN HEALTHCARE SYSTEMS AND INNOVATIONS

  Dr. Arundhati Banerjee

  265-271

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• CONCEPTUAL STUDY BASED ON PARENTAL MEDIATION IN MITIGATING SOCIAL MEDIA RISKS FOR ADOLESCENT MENTAL HEALTH

  Dr. Riddhita Parikh

  272-278

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• PRIMARY HEALTHCARE AND DISEASE PREVENTION

  Chethan Chandra S Basavaraddi, Dr. Vasanth G

  279-285

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• परीक्षम् शरणम् गच्छामिः उच्च शिक्षा में परीक्षा प्रणाली की स्थिति

  रागिनी गौतम

  286-289

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• GENERATIVE AI APPLICATIONS IN INDUSTRY

  Dr. Chethan Chandra S Basavaraddi, Ms. Pooja S Bidari

  290-296

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• NATURAL LANGUAGE PROCESSING IN MODERN APPLICATIONS

  Dr. Chethan Chandra S Basavaraddi, Adithya M S

  297-303

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• EXPLAINABLE AI IN DECISION-MAKING SYSTEMS

  Dr. Chethan Chandra S Basavaraddi, Mrs. Sapna S Basavaraddi

  304-310

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• CHALLENGES IN AI IMPLEMENTATION

  Dr. Chethan Chandra S Basavaraddi, Mr. Srijan Roy

  311-318

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• DIGITAL STORYTELLING AND THE EVOLUTION OF NARRATIVE FORMS IN THE AGE OF SOCIAL MEDIA

  Dr. Jaya Sinsinwar

  319-326

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• COMPARATIVE STUDY OF ELECTRICAL CONDUCTIVITY OF BrTiO3/SrTiO3 DOPED Ba(Fe0.5Nb0.5)O3 PEROVSKITE OXIDES FOR VARIOUS ELECTRICAL DEVICE APPLICATIONS

  Dr. Pritam Kumar, Dr. Sunil Kumar Mishra, Dr. Ashok Kumar, Dr. Upendra Kumar, *Dr. N.K. Singh

  327-331

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• A COMPREHENSIVE REVIEW ON DESIGNING A NEW MODEL AND ARCHITECTURE FOR EFFECTIVE WEB CRAWLING

  Somika Kumari, Dr. Radhe Shyam Soni

  332-356

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• IMPACT OF SOCIAL MEDIA MARKETING ON BRAND DEVELOPMENT: A CONSUMER ENGAGEMENT PERSPECTIVE

  Dr. Seema Bhatnagar

  357-362

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• CRITICAL CHALLENGES AND LIMITATIONS IN ARTIFICIAL INTELLIGENCE DEPLOYMENT

  Mr. Prasanna Jha, Jagmohan Kumar

  363-368

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• ASSESSMENT OF NOISE LEVEL IN COMMERCIAL ZONE AND RESIDENTIAL ZONE OF INDORE CITY

  Mayank Tiwari, Prof. Charan Singh Thakur

  369-381

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• FROM OPPRESSION TO EMPOWERMENT: THE JOURNEY OF DALIT SELFHOOD IN VALMIKI, LIMBALE, MALAGATTI, AND BAMA’S WRITINGS

  POOJA PATEL

  382-394

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• ARTIFICIAL INTELLIGENCE IN DENTAL DIAGNOSIS AND TREATMENT PLANNING

  Dr. Kanika Singh

  395-400

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