Karuna Devi. “CONSTRUCTING AND NORMALISING THE IDEAL WIFE/NON-IDEAL WIFE BINARY IN HINDI TELEVISION SERIALS”. International Journal Of Innovation In Engineering Research & Management UGC APPROVED NO. 48708, EFI 8.059, WORLD SCINTIFIC IF 6.33 13, no. 6S (1): 80-88. Accessed September 11, 2026. http://journal.ijierm.co.in/index.php/ijierm/article/view/3698.