AGRICULTURAL MARKETING: NEED NEW DIMENSIONS TO THE INDIAN FARMERS

  • Dr. Parameswara Rao Kondapalli

Abstract

Agricultural marketing is of paramount importance in an agrarian economy like India. The defective marketing system of agricultural commodities is perhaps the root cause of poverty of Indian farmers. Indian farmers now produce not only food crops like rice, jowar and wheat but also concentrate on the production of cash crops like sugarcane, oil seeds, ground nut, cotton, jute tobacco etc. Under these circumstances, an efficient system of agriculture requires services of a well-organised marketing system. Agricultural development in India requires not only raising production and productivity but also providing on efficient marketing system. Most of the agricultural products are sold by farmers in the private sector to village money lenders or village traders. Agricultural products are sold in various ways. The presence of middle men and operation of unregulated markets result in farmers to getting a fair deal in the price and are thus exploited. In the traditional mandi system, farmers generally received very less price for their crops as they had to pass through various intermediaries at the physical market place. Agricultural Produce Market Committee (APMC Act) to provide for regulation of agricultural produce markets. The National Co-operative Development Corporation (NCDC). The NCDC has played an active role in the development of cooperative marketing and processing, both in terms of expertise and financial assistance. The useful role played by National Agricultural Co-operative Marketing Federation of India Ltd., (NAFED) is stabilizing market prices of perishable commodities like onions and potatoes, in principal producing areas by strategic market intervention of at times on its own, and sometimes as an agency of the government NAFED promotes, inter-state and export trade of farm produce. The Tribal Co-operative Marketing Development Federation of India Ltd. in August 1987. The basic aim of TRIFED was to save tribals from exploitation by private traders and to offer them remunerative prices for their minor forest produce and surplus agriculture products. e-NAM is online trading platform for agricultural commodities in India. The market facilitates farmers, traders and buyers with online trading in commodities. 21 major wholesale markets in India have been integrated electronically by Prime Minister Shri. Narendra Modi on 14th April, 2016 as the National Agriculture Market (NAM). In agricultural marketing transportation costs, inadequate market infrastructure, lack of proper market information, lack of processing units, lack of storage facility and price fluctuations are the major problems. Distress agriculture and distress sale of agricultural products need more attention to the policy makers and government. In this regard there is every need to Government intervention is highly essential to safe guard the interest of the Indian Farmers.
How to Cite
Dr. Parameswara Rao Kondapalli. (1). AGRICULTURAL MARKETING: NEED NEW DIMENSIONS TO THE INDIAN FARMERS. International Journal Of Innovation In Engineering Research & Management UGC APPROVED NO. 48708, EFI 5.89, WORLD SCINTIFIC IF 6.33, 8(6), 42-48. Retrieved from http://journal.ijierm.co.in/index.php/ijierm/article/view/403
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