“A STUDY ON DATA PRIVACY AND ETHICS IN DIGITAL MARKETING”
Abstract
Today's businesses can't do without the customised advertising and consumer engagement opportunities made possible by digital marketing. However, there has been growing interest in the privacy and security issues of digital marketing practises. This abstract of a research paper intends to investigate privacy and security issues connected to digital marketing. The research presents a sophisticated view of the topic by drawing on an in-depth analysis of the relevant literature, ethical frameworks, legislative laws, and industry practises. Some important conclusions draw attention to the moral problems that may result from digital marketing's acquisition, storage, and use of individuals' personal information. This includes worries about protecting private data and gaining users' trust through transparency and openness. The effects of new technologies on digital marketing's privacy and security are also explored in the abstract. These technologies include artificial intelligence (AI), machine learning, and data analytics. The exploitation of consumer data, algorithmic prejudice, and the possible manipulation of user behaviour are all ethical concerns that arise with the benefits of modern technology. Keywords: Artificial intelligence, Data Security, Laws, Data Privacy, Ethics, Digital marketing.
How to Cite
Dr. Anita Vishwakarma. (1). “A STUDY ON DATA PRIVACY AND ETHICS IN DIGITAL MARKETING”. International Journal Of Innovation In Engineering Research & Management UGC APPROVED NO. 48708, EFI 5.89, WORLD SCINTIFIC IF 6.33, 11(5), 36-41. Retrieved from http://journal.ijierm.co.in/index.php/ijierm/article/view/2421
Section
Articles